Golf performance, AI, and the journey of building something new.
Most golfers play the wrong ball and have distance gaps they don't know about. Here's what the research from TrackMan, TPI, Strokes Gained, HackMotion, and DECADE actually says.
Ball fitting and gap fitting used to cost money and require a fitter. We built two free AI tools that do it right in your browser — no appointment needed.
Getting better at golf isn't about swing overhauls or miracle drills. It's about ownership, simplicity, and knowing what actually costs you strokes.
A deep dive into how Stroke Gained uses computer vision and AI to analyze your golf swing frame by frame — and why it matters for your game.
AI isn't replacing golf coaches — it's giving them superpowers. Here's how smart coaches are using AI to scale their impact and deliver better results.
How Stroke Gained uses client-side AI to verify that practice drills are done correctly — scoring hand path, spine angle, tempo, and more in real time.
Ball speed, spin rate, launch angle, carry distance — what do all those launch monitor numbers actually mean for your game? A plain-English breakdown.
A handicap is a scoring snapshot, not an equipment prescription. Here's why the standard approach to iron selection is holding golfers back.
Every iron type serves a purpose. Here's what game improvement, players distance, players irons, and blades actually do — and how to choose based on feel, not just handicap.